《江南style》是韩国歌手朴载相(简称PSY)创演唱的一首现代流行风格的说唱歌曲,于2012年7月15日发布。歌名“江南style”来自韩国的俚语,指首都首尔一个富裕与时尚的上流社会聚集地区—江南区豪华奢靡的生活方式。歌曲反映的是当今韩国本土文化生活,却受到了全球的瞩目,“曾在英国获得单曲排行榜第一名,短短五个月就成为互联网历史上第一个点击量超过10亿次的视频”。[1]尤其是鸟叔PSY表演的“骑马舞步”引发世界各地名人纷纷效仿,带动了无数网民模仿与追崇的热潮,从而红遍了全球。本文试以《江南style》的多元艺术表现方法为对象,通过分析研究,归纳总结其特色规律,思考其所具有的社会价值,为今后音乐作品的创作、创新与推广提供积极而 “Gangnam Style” is a modern popular rap song sung by Korean singer Park Thanh Sang (PSY) and released on July 15, 2012. Song name “Jiangnan style ” slang from South Korea, refers to the capital of Seoul, a wealthy and fashionable high society gathering area - Gangnam luxury luxurious lifestyle. The song reflects the current Korean cultural life in Korea, but has been the world’s attention, “in the United Kingdom won the first singles chart, in just five months has become the first Internet history more than 1 billion hits Video ”. [1] In particular, the performance of the bird uncle PSY “riding and dancing ” sparked celebrities around the world have followed suit, driven by the endless wave of imitation and recruitment of Internet users, which became popular in the world. This article tries to take “Jiangnan style” multiple artistic expression as the object, through analysis, summarize its characteristics and rules, think about the social value it has, and provide positive for the future creation, innovation and promotion of musical works.