南京的一家酱腌制品厂成立于90年代初,主导产品有各种包装的榨菜丝、雪菜、萝卜条、金丝菜、云菜片、萝卜丁等二十几个品种。建厂之初,年销售八九千万。但近几年来,国内销售通道不断变化,原来酱腌制品销售占主流的传统百货商厦日渐衰微,类似于联华、家乐福等全国性大型连锁超市迅速崛起．但作为小企业,跻身进入这种渠道的成本又太大。而批发市场又一直没有被该企业作为主流渠道。因此,企业最近几年的销售开始滑落,每年的销售额只有三千万左右,企业该如何寻求营销突破呢? Nanjing, a sauce pickled products factory was established in the early 90s, leading products are a variety of packaging of mustard wire, pickled cabbage, radish, gold dishes, Yuncai films, radish, and other more than 20 varieties. At the beginning of the construction, it sold 890,000 yuan annually. However, in recent years, the domestic sales channel has been constantly changing, and the traditional department store building, where the original sales of salted and pickled products dominated, has gradually declined, similar to the rapid rise of nationwide large-scale supermarket chains such as Lianhua and Carrefour. However, as a small business, the cost of getting into this channel is too great. The wholesale market has not been used as a mainstream channel by the company. Therefore, the sales of enterprises in recent years have begun to decline. The annual sales volume is only about 30 million. How can companies seek marketing breakthroughs?