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在这个以网络信息传播为主的时代,网络营销应运而生。健身俱乐部运营方式也随时代的变化不断更新,网络营销成为其提升竞争力的有效途径。本文运用文献资料法、逻辑分析法对我国健身俱乐部的网络营销策略进行浅析,根据当前健身俱乐部存在的问题提出相应的措施,以期为健身俱乐部网络营销提供理论借鉴,促进其持续长久发展。
In this era of network information dissemination, internet marketing came into being. The operation mode of fitness clubs has also been constantly updated with the changes of the times. Internet marketing has become an effective way to enhance its competitiveness. This paper analyzes the internet marketing tactics of fitness clubs in our country by means of literature and logic analysis and puts forward corresponding measures according to the existing problems of fitness clubs in order to provide theoretical reference for network marketing of fitness clubs and promote their long-term sustainable development.