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近一个时期,一些商家采取“洗脑式”视频广告宣传骗术欺诈消费者的事件屡有发生,不仅侵害广大网购消费者的合法权益,同时也扰乱了市场经营秩序,应引起工商部门高度重视。一、“洗脑式”视频的乱象表现1.雇佣名人说客忽悠。目前,不法商家利用老年人希望延年益寿、提高生活质量的心理,在一些地方卫视台聘用影视界名人为保健品做广告,以现身说法的形式宣传该保健品如何管用,其功效又如何神奇等。一些商家抓住中年人爱美的心理,宣传所谓奇妙功效的洗发膏,如某位影视界
Nearly a period of time, some businesses take “brainwashing ” video advertising fraud cheating consumers have occurred frequently, not only against the legitimate rights and interests of consumers of online shopping, but also disrupt the market order, should cause the business sector attaches great importance . First, “brainwashing ” chaos video performance 1. Hire celebrity lobbyist 忽悠. At present, unscrupulous merchants use the seniors’ hope of prolonging their life and improving their quality of life. In some local TV stations, they employ celebrities in the film and television industry to advertise health products, and promote the health products in the form of excuses to show how their efficacy is magical. Some merchants seize the psychological beauty of middle-aged people, promote the so-called miraculous effect of shampoo, such as a film and television industry