在经济与社会快速发展的今天,人们的工作与生活方式发生了较大变化,艺术创作和表现也与以往出现了较大差异,科学与艺术融合诞生的新媒体艺术就是这一差异的主要来源,为此本文就新媒体艺术特征的传播学解读展开了具体研究,希望这一研究能够为新媒体艺术发展中新技术与艺术的融合、平衡实现带来一定启发。 In the rapid economic and social development today, people’s work and lifestyles have undergone major changes, and their artistic creation and performance have also been greatly different from the past. The new media art, in which science and art were born, is the main source of this discrepancy Therefore, this article has carried on the concrete research to the communication characteristic of the new media artistic characteristic. I hope this research can bring enlightenment for the fusion and balance of new technology and art in the new media art development.