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2006年,由中央电视台与上海文广集团、杭州电视台、绍兴电视台合办的《越女争锋》,以及2007年央视与安徽卫视合办的《寻找七仙女》,是近年来两档格外引人注目的戏曲电视节目。AC尼尔森公司、央视索福瑞等知名调查公司的数据显示,《越女争锋》播出时收视率屡创新高,甚至一度超过当时热播的《超级女声》①。《寻找七仙女》也同样取得了很好的社会反响和收视效果。两档节目为什么会如此火爆?收视率之外,它是否还有更深层次的东西?对于整体困境中的中国电视戏曲节目来说,这两档节目有何
In 2006, CCTV and Shanghai Media Group, Hangzhou TV, Shaoxing TV co-sponsored “more women fight” and jointly organized by CCTV and Anhui TV in 2007, “looking for the Seven Fairies” is particularly noticeable in recent years, two files Drama TV show. AC Nielsen company, CCTV Suofu Rui and other well-known survey data show that “more women Commander” broadcast ratings hit record highs, and even exceeded the then hit “Super Girl” ①. “Find Seven Fairies” also made good social repercussions and ratings. Why is the two programs so popular? Ratings, it is there anything deeper? For the overall dilemma in the Chinese TV drama program, what are the two programs