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莱维斯牌蓝色牛仔裤不仅在美国家喻户晓,而且也是世界级的名牌产品,其知名度远远超过万宝路香烟和耐克运动鞋。美国人都记得那则著名的广告:画面上的自由女神像都倒了,可莱维斯牛仔裤还没有穿破。不过那都是过去的事了,如今自由女神像巍然屹立,倒是这家美国最出色的生产莱维斯牌牛仔裤的莱维-斯特劳斯公司每况愈下,有关这家服装公司关闭北美一些工厂和裁减员工的消息时有传来,企业的经营状况一路下滑,至今仍然没有任何起色。莱维斯——这个美国最著名的名牌产品为什么会沦落到今天的地步?美国《财富》杂志分析认为,一个公司的好坏,一个产品的成功与否都跟最后的拍板定案的老
Lavis branded blue jeans are not only household names in the United States, but also world-class branded products that are far more famous than Marlboro cigarettes and Nike sports shoes. Americans remember the famous advertisement: The Statue of Liberty on the picture is all down, but Levi’s jeans are not yet worn. But that was all about the past. Now that the Statue of Liberty stands tall, the Levi-Strauss company, which is the most outstanding American producer of Levi’s jeans, has been deteriorating. The clothing company has shut down some plants in North America and The news of layoffs came from time to time. The business conditions of the company have been declining. There is still no improvement. Levi’s - Why is this America’s most famous brand name product degenerate to today’s situation? Analysis of the American “Fortune” magazine believes that a company’s good or bad, a product’s success or failure is finalized with the final decision.