去年2月,济南七家大商场联合“罢售长虹”,一时间,舆论沸沸扬扬,众说纷纭,莫衷一是。此事虽过了近一年,但其影响尚远未消除,认真分析研究,吸取经验教训,能进一步促使摩托车行业提高营销水平。济南七大商场为何“罢售长虹”?当时的全国各大报纸都作了或直接或婉转的描述: 1.产品质量有问题; 2.售后服务存在严重不足; 3.厂商利益分配不均; 4.商业竞争激烈,一些新兴企业为抢占市场出台了更优惠的政策。看问题不能只看问题的表象,应该抓住问题的实质,第三、第四个原因是这场“纠纷”的核心部分。由于国内彩电行业竞争十分激烈,长虹为了达到提高市场占有 In February last year, seven major shopping malls in Jinan jointly “sold Changhong.” For a time, public opinion was heated up and the opinions were divergent and inconclusive. Although this matter has passed for nearly a year, its impact has not yet been eliminated. Careful analysis and study and lessons learned can further promote the motorcycle industry to improve its marketing level. Why did the Seven Shopping Centers in Jinan “sell Changhong”? The major newspapers in the country all made direct or defamatory descriptions: 1. There was a problem with product quality; 2. There was a serious shortage of after-sales service; 3. The uneven distribution of vendor benefits; 4. Commercial competition is fierce. Some emerging companies have introduced more favorable policies to seize the market. Looking at the problem can not only look at the appearance of the problem, it should seize the essence of the problem. The third and fourth reasons are the core part of this “dispute.” As the competition in the domestic color TV industry is very fierce, Changhong aims to increase market share.