设计离开管理则是盲目的设计,管理离开了设计则是管理的缺失,广告设计只有充分有效的与管理结合起来才能保障广告设计的有效、顺利实施,达到即定的设计目标。也只有恰当的运用设计管理来指导、实施广告设计活动,所做设计才能做到有的放矢,从而实现设计的有效性和针对性。 Design leaving the management is a blind design, management left the design is the lack of management, advertising design is only fully effective and management in order to ensure the effective design of advertising, smooth implementation, to achieve the desired design goals. Only the proper use of design management to guide and implement advertising design activities, designed to be targeted, so as to achieve the effectiveness of the design and targeted.