国内市场国际化,如何在激烈的竞争获得制高点,我们应该如何面对新的挑战呢?本文从我国产品工业设计创新现状入手,分析了产品设计创新与品牌核心竞争力提升的契合点,从四个方面提出提高品牌核心竞争力的策略,最后用鲜活的案例来阐述本文提出的品牌核心竞争力提升观点,为企业的产品创新发展提供借鉴。 How to face the new challenges in the internationalization of the domestic market and how to gain the commanding heights in the fierce competition? This paper starts with the present situation of the innovation of the product industry in our country, and analyzes the fit point between the product design innovation and the improvement of the core competence of the brand. On the other hand, the author puts forward some strategies to improve the core competence of the brand. Finally, the author uses fresh cases to expound the viewpoint of enhancing the core competence of the brand proposed in this paper and provides reference for the innovation and development of the enterprise.