中国作为一个农业大国,农村人口占全国人口总数的70%以上,面对这样一个大市场,以农村读者为主体的农村报、农民报和省级农业科技报有过辉煌的历史。这些报纸大都于20世纪80年代在发行总数上达到了鼎盛期,到90年代开始进入萎缩期。特别是近几年,因各种媒体的增多以及这些媒体加 As a big agricultural country, China’s rural population accounts for over 70% of the total population of the country. In the face of such a large market, the rural newspaper, peasant newspaper and provincial agricultural science and technology newspaper with rural readers as the main body have had a glorious history. Most of these newspapers reached their peak in the total number of circulation in the 1980s and began to enter into a decline in the 1990s. Especially in recent years, due to the increase of various media and these media plus