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随着数字传媒的日益普及,高校校园文化越来越呈现出时代性、开放性、创新性和多样性等特点。高校应深入分析数字传媒影响下的校园文化特点,结合数字传媒的应用规律和发展趋势,通过拓展文化传播渠道、完善文化信息平台、提高文化娱乐特色和推进文化互动宣传等数字化传播方式,拓展传播内容和传播渠道,实现数字传媒时代的校园文化传承和创新。
With the increasing popularization of digital media, college campus culture is showing more and more contemporary, open, innovative and diverse features. Colleges and universities should analyze in depth the characteristics of campus culture under the influence of digital media, and expand the dissemination of information by combining digital media with the application laws and development trends, by expanding cultural channels, improving cultural information platforms, enhancing cultural and entertainment features, and promoting cultural interaction and publicity Content and communication channels to achieve the digital media age culture and heritage of the campus culture.