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在科技、经济、文化飞速发展的今天,广大人民群众在满足了自己物质层面的需求的同时,也越来越追求着精神层次的满足。面对收视群体的多样化和复杂化对电视节目的要求,怎样进一步提高电视台的办台质量,提高电视节目的收视率和娱乐性,以满足人民群众的精神需求,就变成了电视台当前一个时期所面临的最为重要的问题。笔者通过对当前形势和市场需求的分析研究,以及对收视群体的基本了解,总结了如何提高电视台的办台质
Today, with the rapid development of science and technology, economy and culture, the majority of the people, while satisfying their own material needs, are also increasingly pursuing the spiritual level of satisfaction. Faced with the diversification and complexity of viewing groups, the demand for television programs, how to further improve the quality of television stations to do to improve the ratings and entertaining of television programs to meet the spiritual needs of the people, has become the current television station The most important issues facing the period. Through the analysis of the current situation and market demand, as well as the basic understanding of audiences, the author summarizes how to improve the quality of TV stations