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文章通过文献资料研究法、访谈法等方法,对中华体育文化国际传播的重要意义进行了剖析。然后,对海外客家移民在国外传播中华体育文化的现状进行深入探讨,并研究其在居住国传播中华体育文化的方式和途径。最后,文章对中华体育文化国际传播战略进行研究,认为中国制定科学的中华体育文化国际传播战略,有助于中国国际形象的提升和软实力的增强。
The article analyzes the significance of the international spread of Chinese sports culture by means of literature research, interview and other methods. Then, this paper discusses in depth the current situation of overseas Chinese Hakka immigrants in disseminating Chinese sports culture and studies the ways and means of disseminating Chinese sports culture in their country of residence. Finally, the article studies the international communication strategy of Chinese sports culture and holds that it is of great significance for China to formulate a scientific international communication strategy for Chinese sports culture, which will help to enhance China’s international image and enhance its soft power.