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研究了文化创意产品供给目标的冲突与协调问题。创新点在于:基于“名利双收”假设建立了文化创意产品私人供给的目标模型;基于收支平衡假设建立了文化创意产品公共供给目标模型。根据模型所得出的目标协调条件是:质量变化引起视听人数变化的直接效应小于通过价格传递所产生的一次间接效应的绝对值;价格对数量的弹性小于1,也就是说价格对数量变化不太敏感;价格变化引起视听人数变化的直接效应绝对值小于通过数量传递引起的一次间接效应;公共文化机构新增文化创意产品所带来的参观人数增量等于门票价格的倒数;门票的边际参观人数与平均参观人数相等;收支平衡对应的拉格朗日乘数在数值上等于新增财政拨款所带来的参观人数。
Studied the conflict and coordination of cultural and creative products supply goals. The innovation lies in: establishing a target model of private supply of cultural and creative products based on the assumption of “fame and fortune double income”; and establishing a public supply target model of cultural and creative products based on the assumption of balance of payments. According to the model, the target coordination condition is that the direct effect of the change of audio-visual number caused by the quality change is smaller than the absolute value of the indirect effect caused by the price transfer; the elasticity of price to quantity is less than 1, that is to say, Sensitive; the absolute value of the direct effect of changes in the number of audio-visual changes caused by price changes is less than the indirect effect caused by quantity transfer; the number of visitors brought by cultural and creative products newly added by public cultural institutions is equal to the reciprocal of the ticket price; Equal to the average number of visitors; the Lagrange multiplier corresponding to the balance of payments is numerically equal to the number of visitors due to the new financial allocations.