利益不断向集团集中,连锁店的经营被忽略——也由于各地市场环境的差异,把原来的门市店改造成连锁店几乎是不可能的,因而,利益统一于集团成为了最重要的策略。在集团的发展中,这一利益倾向不断强化。头重脚轻、结构畸形成为集团式连锁的重要特征。这一特征是集团式连锁的致命伤,它最终将迫使集团式连锁的瓦解。 Interests continue to be concentrated in the Group, and the operation of the chain stores is neglected. However, due to the differences in market environment, it is almost impossible to transform the original store into a chain store. Therefore, the unification of interests in the Group has become the most important strategy. In the group’s development, this tendency of interest is constantly strengthened. Top-heavy, structural abnormalities have become an important feature of the group chain. This feature is a mortal wound group-style chain, which will eventually force the collapse of the group chain.