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近年来,省级地面频道通过采取合作联办、委托制作、资源交换等方式,积极探索节目产销新途径。五花八门的合办栏目作为整个节目播出体系的重要组成部分,一方面进一步丰富了节目内容、创新了节目形态,另一方面拓宽了频道的创收渠道、拓展了频道的社会资源,可谓一举多得,但也要注意防范可能出现的风险隐患。
In recent years, the provincial terrestrial channel has actively explored new channels for program production and marketing by means of cooperative co-operation, commissioned production and resource exchange. As a key component of the entire program’s broadcast system, the wide variety of co-sponsored programs have further enriched the program content and innovated the program forms. On the other hand, it has broadened channels for revenue generation and expanded social channels for channels, , But also pay attention to guard against possible hidden dangers.