随着互联网、手机短信、手机视频、微博、微信等各类新媒体的崛起,广播电视、报刊杂志等传统媒体受到了巨大的冲击。其主要表现是受众分流并锐减、社会关注度和影响力下降、广告吸附能力也随之明显下降。作为我国四级广电中最基层的县级广电,受到的冲击和影响,无疑更为明显。在新媒体风起云涌、向传统 With the rise of various new media such as the Internet, mobile messaging, mobile video, Weibo and WeChat, traditional media such as radio, television, newspapers and magazines have been hit hard. Its main performance is the diversion of the audience and sharp decline, social attention and influence decline, advertising abilities also significantly decreased. As China’s four radio and television in the most grass-roots county radio and television, the impact and impact, no doubt become more apparent. In the new media surging to the traditional