论文部分内容阅读
随着“一带一路”战略的提出,少数民族原生态产品的国际化前景也将会越来越广阔。维吾尔族手工艺品品种多样、民族特色突出;社会、经济效益较为显著;已具备一定规模和经营模式。其在拓展国际市场中存在一些问题,诸如:产业化、市场化程度较低;缺乏品牌意识、经营方式较为粗放;技艺上的思考和创新不够;国际市场对维吾尔族认识不足。应当整合优势资源,提高手工艺品的产业化、市场化程度;实施品牌差异化战略、推动产品创新和保护;加大对外宣传和推广力度。
With the “One Belt and One Road” strategy proposed, the prospects for the internationalization of ethnic minority ecological products will also be more and more broad. Uygur handicrafts are diverse in species and prominent in ethnic characteristics; social and economic benefits are significant; they have a certain scale and business model. It has some problems in expanding the international market, such as: a low degree of industrialization, marketization; lack of brand awareness, a relatively extensive operating mode; technical thinking and innovation is not enough; the international market awareness of the Uygur minority. Should integrate superior resources, improve the industrialization and marketization of handicrafts, implement brand differentiation strategy, promote product innovation and protection, and increase external publicity and promotion efforts.