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编者按:在激烈的报业战场上,都市报一直是一支积极谋变、活力喷薄的力量。2012年,国内都市报集体掀起新一轮改版潮。2月21日,楚天都市报率先变脸,此后,京华时报、华西都市报等也纷纷强力改版。到6月6日、7日,都市时报与北京青年报将这一轮热闹的集体变革推到极致,两家报纸分别在前后两天重磅改版,无论是内容变革还是营销推广,眼球效应十足。而就在过去不久的8月末,南方都市报又推出杂志化改版。
Editor’s Note: In the fierce press battlefield, Metropolis has always been a positive change, the power of thirst. In 2012, the domestic Metropolitan News set off a new wave of collective revision. February 21, Chutian Metropolis Daily first change face, since then, Beijing Times, Huaxi Dushi Bao, also have a strong revision. By June 6 and 7, the Metropolitan Times and Beijing Youth Daily pushed the lively collective change of this round to the limit. The two newspapers severely revised their editions two days in advance. Whether the contents were changed or marketed, the eye effect was full . Just in the late August, the end of the Southern Metropolis Daily also launched a magazine revision.