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营销稽查是依据有关政策、法规和规章制度,对营销制度建设与执行、营销行为规范和营销工作质量等进行内部专业稽查监督。随着信息技术的发展,营销管理系统、计量自动化系统等已广泛应用于营销业务,提高了营销工作效率。信息系统中流转了大量的业务工单、保存了丰富的业务数据,如何运用这些繁杂的业务及数据开展质量监督,是营销稽查工作面临的新挑战。而在线信息化稽查也是顺应这个新形势而发展起来的。
Marketing audit is based on the relevant policies, regulations and rules and regulations, the marketing system construction and implementation, marketing practices and marketing quality of internal professional inspection and supervision. With the development of information technology, marketing management system, metering automation system, etc. have been widely used in marketing business, improve marketing efficiency. The circulation of a large number of business work orders in the information system and the preservation of rich business data make it a new challenge for marketing audits to use these complicated business and data quality supervision. The online information audit also complies with this new situation and developed.