西门子是一个有着百年历史的国际品牌,其冰箱产品自进入中国市场以来,市场份额节节攀升。滚筒洗衣机的市场排名已上升到国内前列。西门子除了“技术”和“质量”等明显优势外,在许多国内同行认为是弱项的通路领域也下足了功夫,创造了生机勃勃的销售活力。 Siemens is an international brand with a history of more than 100 years. Since its entry into the Chinese market, its refrigerator products have steadily increased in market share. The drum washing machine’s market ranking has risen to the forefront in the country. In addition to its obvious advantages such as “technology” and “quality”, Siemens also devoted enough efforts to the areas of weaknesses that many domestic counterparts consider to be weak, creating a vibrant sales dynamic.