“东方智慧”的复兴,在国际学术界已经热了很多年了,其影响波及哲学、传播学、宗教学、文学、美学、文化研究等领域。2004年11月,首次“东方智慧与广告传播”国际学术研讨会在杭州举行。会议由浙江大学新闻传播学院与国际阴阳学会共同主办,来自海内外大学、科研机构和著名广告公司的60余名专家、学者 The revival of “Oriental Wisdom” has been hot in international academic circles for many years. Its influence has spread to such fields as philosophy, communication, religion, literature, aesthetics and cultural studies. In November 2004, for the first time, the “International Symposium on Oriental Wisdom and Advertising Communication” was held in Hangzhou. The conference was co-sponsored by the School of Journalism and Communication of Zhejiang University and the International Yin-Yang Society. More than 60 experts and scholars from universities, research institutes and famous advertising agencies both at home and abroad