管理销售分支机构的难点在哪里?怎么管? 有效的管理必定建立在对特定管理对象和特定的管理环境分析基础之上。在中国现实营销环境之下,对销售分支机构的管理就面临极为特殊的难题。销售分支机构管理面临的特殊难题下面一些基本判断,尽管不那么顺耳,但从事实务管理的营销界同仁很容易达成共识。难题之一:世界上最难管的是中国人,中国人最难管的是业务员因为中国的企业大多数还很幼稚,所以在管理体系上很不完善。这是我们不得不承认的现实。 Where are the difficulties in managing sales branches? How to manage? Effective management must be based on the analysis of specific management objects and specific management environments. Under the realistic marketing environment in China, the management of the sales branches faces extremely special problems. Special problems faced by the sales branch management Some of the basic judgments below, though less obtrusive, are easy to reach a consensus among marketing colleagues involved in business management. One of the problems: the world is the most difficult to control the Chinese people, the Chinese most difficult to manage salesman because most of the Chinese enterprises are still naive, so the management system is not perfect. This is the reality that we have to admit.