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2003年是中国媒体改革年,面对竞争日益白热化的报业市场,各家报刊均使出浑身解数应对媒体大战。省级广播电视报的窘境毋庸多言。要想在强手如林、竞争激烈的报业市场杀出一条血路,求得更大的拓展,实施品牌战略是其必然的选择。在国际上,许多一流媒体已将营销战略中心转移到品牌经营上来,将其整个组织由产品营销系统转为品牌营销系统。扩大品牌价值。强化品牌竞争力,以品牌争市场。已成为不可逆转的大趋势。
In 2003, as the media reform year in China, in the face of the increasingly competitive newspaper market, newspapers and magazines all tried their best to cope with the media wars. Needless to say, the dilemma of provincial radio and television newspapers. It is an inevitable choice if we want to find a way out in a strong market and a highly competitive newspaper market and seek greater expansion. Internationally, many first-rate media outlets have shifted marketing strategy centers to brand management and have transformed their entire organization from a product marketing system to a brand marketing system. Expand brand value. Strengthen brand competitiveness, brand competition market. Has become an irreversible trend.