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典型宣传具有主导社会舆论、唱响时代旋律、引领良好风尚的重要作用,也是培育和践行社会主义核心价值观的重要抓手和载体。中央关于推动传统媒体和新兴媒体融合发展的新部署,为传统媒体转型升级指明了目标和方向,也对典型宣传创新发展提出了新的要求。典型宣传工作要适应新的话语环境,才能掌握舆论引导的主动权,增强先进典型的时代感、生命力。媒体融合发展是传媒领域一场重大而深刻的变革。舆论的引
The typical propaganda plays an important role in leading social public opinions, sang the melody of the times and leads the good customs. It is also an important starting point and carrier for nurturing and practicing the core values of socialism. The central government’s new plan on promoting the integration and development of traditional media and emerging media has pointed out the goals and direction for the transformation and upgrading of traditional media and put forward new requirements on the innovation and development of typical publicity. In order to adapt to the new discourse environment, the typical propaganda work can grasp the initiative of public opinion guidance and enhance the sense of the times and the vitality of advanced models. The development of media convergence is a major and profound change in the field of media. The lead of public opinion