“市场营销学”不仅具有很强的理论性和应用性,而且涉及多个学科,知识面广,但对于缺乏专业知识和社会实践的中职学生来说,这门课程比较抽象,学生学习时较难理解和把握,特别是以讲授为主的常规教学方法难以引起的学生学习兴趣,也不利于培养学生综合素质能力。模拟教学法能很好地发挥学生学习的主观能动性,符合职业教育的特点——实践性,有助于培养学生具有动手解决实际问题的职业能力。 “Marketing” is not only highly theoretical and applied, but also involves multiple disciplines and has a wide range of knowledge. However, for secondary vocational students who lack professional knowledge and social practice, this course is relatively abstract. Learning is difficult to understand and grasp, especially in the teaching methods based on the teaching method is difficult to cause students to learn interest, but also is not conducive to the development of students’ overall quality. The simulated teaching method can exert the subjective initiative of students’ study well, and is in line with the characteristics of vocational education—practice, which helps to cultivate students’ professional ability to solve practical problems.