事务所的经营目标是生存、发展、营利。作为一名税务师事务所所长,要实现这一目标,就应站在一个事务所的层面考虑经营问题,而不是过多地从业务员的角度考虑具体某项业务的营销技巧。一个所长可能不是一个业务营销的高手,但他必然是营销制度创建和管理的专家。找活干——事务所开业之日就必须面对的生存课题 The business objective of the firm is to survive, develop and profit. As a tax practice director, to achieve this goal, it should be standing at the level of an office to consider business issues, rather than too much from the salesman’s point of view of a specific business marketing skills. A director may not be a master of business marketing, but he must be an expert in creating and managing a marketing system. To find a job - the issue of survival that must be faced when the firm opens