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影视媒介中的视觉符号,既是作为信息的主体,又是作为一种特殊的语言因子,在信息传播过程中会形成类似于话语情境的表述氛围,我们称之为视觉语境。视觉语境会对受众的信息解读产生直接影响,同时也会构建起影视媒介作品的基调与气质。文章基于影视媒介方式,从语序构建、语权确立、语义引导等方面对视觉语境的功能进行深入探究,以期望为影视媒介作品的创作提供思路。
Visual signs in video media are not only the main body of information, but also serve as a special linguistic factor. During the process of information dissemination, visual expressions similar to discourse situations are formed, which we call the visual context. Visual context will have a direct impact on the interpretation of the audience’s information, but also to build the tone and temperament of the media. Based on the mode of film and television media, the article explores the function of visual context in terms of the construction of order of speech, the establishment of language right, and the guidance of semantic. It hopes to provide ideas for the creation of video media works.