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随着互联网广告形式的多样化,“看广告赚钱”的网络平台涌现出来,其商业模式也在不断演化,但这种广告平台在实际发展中存在很多的问题。本文以重庆秒银公司的“秒赚”平台为例,对其商业模式进行了分析,指出其商业模式创新中的亮点,也指出要想实现所宣称的商业模式优势,就必须增加用户赚取网络货币的可兑换性,降低平台所售商品的定价,以真正粘住大量注册用户,然后增加用户对广告商品的体验,将较高的广告到达率变成较高的广告转化率。
With the diversification of forms of Internet advertising, the network platform of “See Advertising to Make Money” has emerged and its business model has been evolving. However, there are many problems in the actual development of this platform. This paper analyzes the business model of Chongqing Second Silver Company, and points out the bright spots in its business model innovation. It also points out that in order to realize the declared advantages of the business model, it is necessary to increase the number of users Earn the convertibility of online currencies, lower the pricing of products sold on the platform to really stick with a large number of registered users, and then increase the user experience of advertising products, turning higher ad reach into higher ad conversion rates.