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2008年北京奥运会的成功举办使我国在短时间内加速了城市建设,拉动内需,带动我国体育产业、体育文化、城市文化的发展,使城市的品位、知名度在短时间内得到迅速提高,并带来相当可观的社会效益和经济效益。同时奥运会也暴露出我国体育产业的一些问题,体育管理体制与运行机制不适应国际化,体育企业品牌意识差,缺乏高素质的体育管理人才。这些都将严重阻碍我国体育产业的发展。我们应该利用奥运会这一发展平台,面对挑战,抓住机会,采取对策,解决各种存在的问题,从而加快我国体育产业的发展进程。
The successful hosting of the 2008 Beijing Olympic Games accelerated China’s urban construction in a short period of time, stimulated domestic demand and stimulated the development of sports industry, sports culture and urban culture in China so that the city’s taste and reputation were rapidly increased in a short period of time. To considerable social and economic benefits. At the same time, the Olympic Games also exposed some problems in the sports industry in our country. The sports management system and operation mechanism do not adapt to the internationalization. The sports enterprises have poor brand awareness and lack high-quality sports management talents. All of these will seriously hinder the development of China’s sports industry. We should make use of the development platform of the Olympic Games, face the challenges, seize the opportunities, take countermeasures and solve all kinds of existing problems so as to speed up the development of the sports industry in our country.