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近年来,随着传播技术的发展和传媒资本市场的进一步开放,中国传媒市场上出现一些引人注目的新兴媒体,公交移动电视就是其中的一个亮点。短短的几年时间,公交移动电视在中国大陆中心城市遍地开花,被视为传媒投资的又一块“金土地”。中心城市的公交移动电视发展势头迅猛,甚至有人将公交移动电视视为继报纸、广播、电影、电视、网络之后的“第六媒体”。2007年1月,在北京举行的中国传媒投资年会颁奖仪式上,巴士在线获得“第三届中国最具投资价值媒体网络和新媒体”奖。可见,公交移动电视已经得到了业界的认可。
In recent years, with the development of communication technologies and the further opening up of the media capital market, there have been some striking new media outlets in the Chinese media market. The public transport mobile TV is one of the highlights. In just a few years, public transit mobile TV has blossomed in the central cities of mainland China and is regarded as another piece of “golden land” for media investment. Public mobile mobile TV in central cities is developing rapidly. Some even think of mobile TV as a “sixth media” after newspapers, radio, movies, television and the Internet. In January 2007, at the award ceremony of the China Media Investment Annual Meeting held in Beijing, the bus was awarded “The Third China Most Valuable Media Network and New Media” award online. Can be seen, bus mobile TV has been recognized by the industry.