一个精采的广告创意能不能达到好的传播效果,这取决于多方面的因素,在诸多因素中,环境不失为一个很重要的因素,不然,“小雨点”的广告创意跟“四不象”的广告创意基本如出一辙,却怎么一个大获成功,成为著名的案例,而另一个却遭人唾骂, A brilliant advertising ideas can achieve good communication effect, which depends on many factors, in many factors, the environment can be an important factor, otherwise, “Rain” advertising creative with the “four different” Ad creative basically the same, but how a great success, a well-known case, while the other was reviled,