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英语广告何时兴起这一问题还要追溯到1875年亨利·桑普森在《广告史》(History of Advertising)一书中首次对英语广告起源的描述:“毫无疑问,商人们力求使他们的商品受欢迎的愿望几乎同买卖习俗的存在一样久远,所以人们自然会认为某种形式的广告不但在古老的年代即已存在,而且几乎存在于任何时期。”在当今社会中,其定义也发生了变化。今天,随着科技的发展和大众媒介的多样化,英语广告已经在我们的日常生活中无处不在。然而,无论原始广告采取何种策略,语言一直以来是信息的主要载体,如韦斯特和施罗德所写的:“虽然广告的形式有多种多样,但广告语言才是至关重要的。”广告语言是一个直接冲击和快速的说服方式。一个广告的目的就是告诉读者一个特定产品或服务的优点,从而吸引消费者去购买。“随着对外贸易的发展,越来越多的学者也开始关注英语广告并对其语言特征进行研究。杜恒则着重分析了英语广告的词汇特征。他再文章中写道:”为了吸引大客户的注意,英语广告的选词用词必须谨慎,生动,直观,感性的和富有吸引力。因此对广告词的选择是经过精心挑选的。例如,英语广告中的用词大多是名词,形容词和动词。此外,复合词和创新词也经常出现在英语广告中。“广告的艺术表现力在很大程度上取决于其语言的独特性。英语广告的语言是一种独特的语言,不同于一般的英语语言。本文旨在从词汇特征和句法特征方面分析英语广告的语言特点。
The question of when English ads started rising dates back to Henry Sampson’s first description of the origins of English advertising in the History of Advertising in 1875: ”There is no doubt that businessmen are trying to make The welcome aspiration of their wares is almost as long as that of buying and selling customs, so people naturally assume that some form of advertising has existed not only in ancient times but almost at any time. “In today’s society, its The definition has also changed. Today, with the development of science and technology and the diversification of mass media, English advertising has become ubiquitous in our daily life. However, language has always been the primary vehicle of information, no matter what the strategy of the original ad, as West and Schroeder wrote: ”Although the format of the ad varies, the language of the ad is crucial The advertising language is a direct impact and quick way to convince. The purpose of an advertisement is to inform the reader about the advantages of a particular product or service in order to attract consumers to purchase. “With the development of foreign trade, more and more scholars also began to pay attention to English advertising and study its language features.Duheng focused on the analysis of the vocabulary features of English advertising.He wrote another article: ” In order to Attract the attention of large customers, the English ad word selection words must be careful, vivid, intuitive, emotional and attractive. So the choice of ad is carefully selected. For example, most of the wordings in English advertisements are nouns, adjectives and verbs. In addition, compound words and innovations often appear in English ads. "The artistic expression of advertising depends largely on the uniqueness of its language.The language of English advertising is a unique language, different from the common English language.The purpose of this paper is to analyze English in vocabulary and syntactic features Advertising language features.