一、珠三角企业急需自主品牌创新管理自主品牌的培育与企业的管理水平息息相关。品牌是企业形象、企业文化、产品质量、经营理念、企业的市场影响力等的综合反映,这些都与企业的管理状况紧密联系在一起。没有有效的管理策略,就没有高品质的品牌。企业对自主品牌的管理能力,直接 First, the Pearl River Delta enterprises urgently need own brand innovation management Independent brand cultivation and enterprise management level is closely related. Brand is a comprehensive reflection of corporate image, corporate culture, product quality, business philosophy and market influence of the company, which are all closely linked with the management status of the enterprise. Without an effective management strategy, there is no high-quality brand. Enterprise’s own brand management ability, directly