事件营销往往需要企业具备很强的洞察力和应变能力,借势就是要借力用力。机会如果不牢牢抓住,稍纵即逝。企业做事件营销,一个很重要的课题就是要学会借势。所谓借势,就是借题发挥!借势升位,中国古典文学里不乏这样的实例。《三国演义》里的曹操就是一例。而21世纪的企业要敏锐地抓住广受关注的事件,包括国际、国内、社会、政经、行业,甚至公众明星人物的热点事件,借助热点事件本身持续的关注度、影响力以及强大的传播 Event marketing often requires companies have a strong insight and adaptability, the occasion is to leveraging efforts. If you do not grasp the opportunity, fleeting. Business event marketing, a very important issue is to learn the occasion. The so-called borrowing is to borrow the title to play a potential occasion, there is no shortage of such examples in Chinese classical literature. Cao Cao in The Romance of The Three Kingdoms is an example. In the 21st century, enterprises should seize the hot issues of widespread concern, including international, domestic, social, political, economic, industrial and even public celebrities. With the constant attention, influence and strong spread