2014年6月12日,第20届世界杯在巴西揭幕。这是事隔64年后巴西又一次举办世界杯,引发全球媒体高度关注,媒体大战也先于球赛如火如荼地展开了。每逢重大新闻事件,尤其是非突发性的重大新闻事件,媒体大战往往呈现高度同质化现象:记者采访一窝蜂,媒体报道也一窝蜂。以往世界杯开幕之前,绝大多数媒体报道会集中在明星队员和明星教练身上,此外还会聚焦壮观的体 On June 12, 2014, the 20th World Cup was unveiled in Brazil. This is another 64 years after Brazil hosted the World Cup once again, causing great concern to the global media. The media war also started in full swing in the game. During major news events, especially non-sudden major news events, the media wars often exhibit a high degree of homogeneity: reporters swarm and media reports rush into swamps. Prior to the opening of the previous World Cup, the vast majority of media coverage will focus on star players and star coaches who will also focus on spectacular body