时下有人把社会效益和经济效益视为电视经营中一对不可调和的矛盾,把二者对立开来。诚然,一切经营活动的根本目的在于追求利润。作为传媒产业的一个分支,电视产业的经营,不仅如此,还在于追求宣传效益。因此,如何使二者得到充分、均衡地发挥,是电视节目经营的前提。 Nowadays, some people regard the social and economic benefits as a pair of irreconcilable contradictions in television operations and oppose the two. It is true that the fundamental purpose of all business activities is the pursuit of profit. As a branch of the media industry, the operation of the television industry is not only the case, but also the pursuit of publicity. Therefore, how to make both of them fully and balanced play a prerequisite for the operation of television programs.