跨国经营充满着许多令人难以预料的事情。值得庆幸的是,有些突发事情却给有关的跨国经营企业带来了意想不到的好处。例如,一家在南美销售妇女卫生巾的美国公司,突然间其销售量大增。当它发现销售激增是由于当地农民购买这种卫生巾当作口罩时,虽然有点吃惊,但仍感到非常高兴。六十年代后期,一家在越南南方销售牙膏的美国公司也经历了同样的惊喜,销售出现了意想不到的激增。多年后,这家公司才发现,原来越共购买这种牙膏是用来擦拭武器的。其它一些公司,由于产品的一些意外用途,其销售也遇到了意想不到的增长。对于这些突发事件,虽有所争议,但 Transnational operations are full of many unpredictable things. Fortunately, some unexpected events have brought unexpected benefits to the relevant multinational companies. For example, a U.S. company that sells women’s sanitary napkins in South America suddenly saw its sales increase. When it found that the surge in sales was due to local farmers buying such sanitary napkins as masks, it was a bit surprised but still very happy. In the late 1960s, a U.S. company that sold toothpaste in southern Vietnam experienced the same surprise, with an unexpected surge in sales. Many years later, the company discovered that the original Vietnamese Communist Party purchased toothpaste for wiping weapons. Other companies, due to some unexpected uses of the product, experienced unexpected growth in their sales. Although these emergencies are controversial,