论文部分内容阅读
记者牛晓云报道全球正版销量55万套,共创产值2亿余元的《中文之星》,品牌价值达到12.2亿元。这是记者3月3日在《中文之星》品牌定位新闻发布会上获悉的。六年多以来,《中文之星》已开发了七个版本,共投入3000余万元开发费用,品牌投资达2000余万元。在美国及港台地区,销量以200％的速度增加。在新加坡、马来西亚地区市场占有率占95％,在中国中英文Windows上使用《中文之星》的用户也已超过80％。此次《中文之星》的品牌价值评估是由北京大学企业研究中心执行的。品牌评估的初步基数也即5年后《中文之星》销售额为14.592946亿元,减半后得出最后价值基数为7.296473亿元;根据1997年营业收入5600万元,得出品牌价值上限为17.64亿元,再经过一系列的计算,最终得出《中文之星》品牌价值12.2亿元。据专家估计,在不长的一段时间内,《中文之星》仅品牌收入就将在10亿元以上。
Reporter Niu Xiaoyun reported that the world’s genuine sales of 550,000 sets, together create a production value of more than 200 million yuan of the “Chinese Star” brand value reached 1.22 billion yuan. This is the reporter learned on March 3 in the “Chinese Star” brand positioning news conference. For more than six years, “Chinese Star” has developed seven versions and invested more than 30 million yuan in development costs. The brand has invested more than 20 million yuan. In the United States, Hong Kong and Taiwan, sales increased by 200%. The market share in Singapore and Malaysia is 95%, and the users of Chinese Star in Chinese and English Windows have exceeded 80%. The brand value assessment of the “Chinese Star” was implemented by the Peking University Corporate Research Center. The initial base of the brand assessment is 5 years after the “Chinese Star” sales amounted to 1.592946 trillion yuan, and after deduction of half, the final value base was 7.296673 trillion yuan; based on the 1997 operating income of 56 million yuan, the brand value ceiling was reached. 17.64 billion yuan. After a series of calculations, the brand value of “Chinese Star” finally reached 1.22 billion yuan. According to experts’ estimation, in a short period of time, the “Chinese Star” will only have a brand income of more than 1 billion yuan.