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进入12月份,2013年度报刊大收订进入了关键时期。虽然一直在强调日常订阅,但年底集中订阅已是报刊发行市场长期形成的行业习惯,短期内很难改变。从邮政企业来看,年度大收订所形成的业务收入一般占全年报刊发行收入的95%以上,大收订成效如何基本决定了下一年度报刊发行业务全年的发展状况。因此,在一段时期内,只要纸媒出版发行仍有市场空间,年度大收订都是项重要工作。
Into December, 2013 annual newspaper big income has entered a critical period. Although daily subscriptions have been emphasized, by the end of this year, centralized subscriptions have long been the industry habit of the newspaper and periodical issuance market and will hardly change in the short term. From the point of view of postal enterprises, the business revenue generated by the large revenue collection in the year generally accounts for more than 95% of the annual revenue of newspaper distribution and how the effectiveness of the big revenue collection basically determines the annual development of the newspaper publishing business in the next year. Therefore, over a period of time, as long as there is still room for paper and media publishing and distribution, the annual revenue will be a major undertaking.