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新媒体广告是伴随着新媒介技术产生的,在以互联网、手机、户外电子、IPTV等为代表的新媒体上所投放的广告。这种以图、文、声、像等形式传送多感官信息的新媒体技术手段,集计算机技术、电子显示技术、通讯技术、计算机图像工程为一体,能更有效地吸引广大消费者的注意力,提高广告受众对广告信息的兴趣,强化商品记忆。在传统的电视、广播、平面媒体、户外广告等传播渠道之外,新媒体广告风起云涌,冲击和分流着广告市场。湖南民间造型艺术滩头年画是在长期历
New media advertising is accompanied by the new media technology, in the Internet, mobile phones, outdoor electronics, IPTV, represented by the new media ads. This kind of new media technology that transmits multi-sensory information in the form of pictures, texts, sounds, images and the like combines computer technology, electronic display technology, communication technology and computer image engineering into one, which can attract the attention of consumers more effectively , Increase the advertising audience’s interest in advertising messages, and strengthen product memory. Outside the traditional channels of television, radio, print media, outdoor advertising and others, new media advertisements surged and shook the advertising market. Hunan folk art beach first year paintings are in the long calendar