徐镜人的营销回扣管理模式扬子江药业是一家典型的营销型企业,它的管理架构全面导向营销(如下图所示)。这样的结构决定了扬子江药业的管理制度,就是一种彻底的营销制度用三句话可以简单概括:第一,这是一种绝对垂直式的管理制度,第二是人员的绝对同乡化;第三则是中国人非常熟悉的亲情式、关系式方法 XU Jing-man marketing rebate management model Yangtze River Pharmaceutical is a typical marketing-oriented business, its overall management structure marketing (as shown below). This structure determines the management system of the Yangtze River Pharmaceutical, is a thorough marketing system can be briefly summarized in three sentences: First, this is an absolute vertical management system, the second is the absolute fellow of the staff; The third is a familiar and affectionate, relational approach to Chinese