“舌头”、电脑和金钱被喻为现代企业家的三大武器。所谓“舌头”,就是指企业家的口头沟通能力与技巧。社会主义市场经济正呼唤着千百万掌握沟通技巧的企业家。 要有强烈的沟通需求 企业家首先应该培养自己的沟通需求。在企业经营中需要与许多人进行沟通,如同事、客户、消费者、媒介部 “The tongue,” computers, and money have been hailed as the three weapons of modern entrepreneurs. The so-called “tongue” refers to the verbal communication skills and skills of entrepreneurs. The socialist market economy is calling for millions of entrepreneurs who have mastered communication skills. There must be a strong need for communication. Entrepreneurs should first cultivate their own communication needs. Communicate with many people in business operations, such as colleagues, customers, consumers, and media