论文部分内容阅读
2003年本来是宝仕至关重要的一年,原本计划在5月16日至5月18日,在上海举办一个以宝仕为主导的美容博览会,借势开始全国的网络拓展。将销售网络拓展至全国是宝仕一直努力的目标,但是由于SARS的原因,博览会的日期更改至11月份,早已规划好的步骤被完全打乱了。 北京方面的经销商无法顶住销售下滑的压力,不得不撤掉卖场中的销售人员以节省成本。而根据商场的规则,没有销售人员,柜台也必须同时退出卖场。无奈之中,宝仕北京市场的销售由店铺终端转为电子商务,损失之惨重可以想见。
2003 was originally a precious year for Baoshi, originally planned to hold a beauty fair dominated by Baoshi in Shanghai from May 16 to May 18, taking the opportunity to start a nationwide network expansion. Expanding the sales network throughout the country is a goal that Busstar has been working on, but because of SARS the date of the fair was changed until November and the already planned steps were completely disrupted. Beijing dealers can not withstand the pressure of falling sales, had to remove the sales staff in the store to save costs. According to the rules of the mall, there is no sales staff, the counter must also exit the store. In desperation, Baoshi Beijing market sales by the shop terminal into e-commerce, the loss of heavy can imagine.