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中国人一直认为,“无饰”为美是中国传统文化中追求的和谐美,传统包装中无不是在追求这种意境,而这种意境或是静,虚,空灵,或是浪漫飘逸,都让人感受到一种东方式的美。随着社会的发展,消费者也越来越注重商品的包装,在融入东西方文化的同时更深层次地挖掘中国传统文化艺术中的精髓,将中国的博大精深的传统文化借助包装这一媒介传播,传统包装设计中的形式美是由图案,色彩,材质,结构等方面因素综合而成的。他们都具有举足轻重的作用
Chinese have always believed that the beauty of “no decoration” is the beauty of harmony pursued by traditional Chinese culture. The traditional packaging is always pursuing such artistic conception, which is either static, imaginary, ethereal, or romantic , All make people feel a kind of eastern beauty. With the development of society, consumers are paying more and more attention to the packaging of goods. While integrating Eastern and Western cultures, they dig deeper into the essence of Chinese traditional culture and arts, disseminate the vast and profound traditional culture of China with packaging media, The traditional beauty of the packaging design is the pattern, color, material, structure and other aspects of a combination of. They all play a decisive role