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中国的市场正处于高速的、不规范的发展阶段,各种市场机会会在瞬间出现,企业如何利用这些机会,迅速实施事件营销运作,取得良好的经济效益和社会效益,是每一个企业在市场运作中应研究的。一个突发性的事件往往会成为企业的分水岭,利用得好的会上一个台阶,利用得不好或者没有利用的,会错失机会,造成企业的被动。“非典”的爆发,导致各行各业在市场前进的道路上,遇到了前所未有的挑战。我们需要以什么样的态度来化解这场危机?又如何借助媒体进行销售、顾客服务、公关?其实,成功源于我们是否以最快的速度掌握了最好的机会。
China’s market is in a high-speed, non-standard stage of development, a variety of market opportunities will appear in an instant, how to use these opportunities for enterprises, the rapid implementation of event marketing operations, and achieved good economic and social benefits, every business in the market The operation should be studied. A sudden event will often become a watershed in the enterprise. Making good use of the conference will lead to a missed opportunity and cause the enterprise to be passive. “SARS ” outbreak, leading all walks of life in the market on the road to progress, has encountered unprecedented challenges. What kind of attitude we need to resolve this crisis? And how to use the media for sales, customer service, public relations? In fact, the success stems from whether we grasp the best opportunities as soon as possible.