当今市场网络已达貌似致密无间的程度,但它永远不是无懈可击。企业似针,总可以发现别人难以发现的缝隙。聪明的企业家总是把眼光盯住市场,寻找“缝隙”,以求一逞。于是,一种反映当今市场意识的市场缝隙理论应运而生。 “缝隙”理论反映了当代市场经济的发展规律和特征。“钻缝隙”的技巧在于善用信息,看准方向,抓住时机,运用新技术推出新产品,采取出人意外、高人一筹的营销措施,“钻入缝隙”,拓展市场、独占鳌头。 Today’s market network has reached a seemingly dense level, but it will never be impeccable. Businesses look like needles and they can always find gaps that others find difficult to find. Smart entrepreneurs always focus on the market, looking for “gap” for a glimpse. Thus, a market gap theory that reflects the current market awareness has emerged. The “gap” theory reflects the development law and characteristics of the contemporary market economy. The trick of “drilling gaps” is to make good use of information, identify the direction, seize the opportunity, use new technologies to launch new products, adopt unexpected and superior marketing measures, “drill into gaps”, expand the market and win the championship.