插画和商业海报的结合需要契合受众的心理需求和审美情趣。在当今消息爆炸和广告过剩的时代下,一个成功的商业宣传想脱颖而出就需要满足消费者的心理、情感、审美需求。成功的海报需要简单明确的信息传达,而插画具有冲击力和创新性,感染力强,使商业海报能够在众多广告中不平庸,抓人眼球,使观者在不经意之间被吸引进行观看进而产生商业消费,并且对其留下好的印象。 The combination of illustrations and commercial posters needs to be tailored to the audience’s psychological needs and aesthetic taste. In today’s era of news explosion and advertising, a successful business advocacy wants to stand out and meet the psychological, emotional and aesthetic needs of consumers. Successful posters require simple and clear message delivery, and the illustrations are powerful and innovative. They appeal to commercial posters that are not mediocre and eye-catching in many commercials, making viewers inadvertently attracted to watch. Produce business spending, and make a good impression on it.