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文化生产是精神生产依托物质生产实现社会生产的过程。精神、物质与社会构建起理解文化生产的三个维度,其中,精神生产是文化生产的本质内核,物质生产是文化生产的实现方式,社会生产是文化生产的目的与结果。精神生产与物质生产构成文化生产中的不同价值链环节,而不同生产要素则影响文化生产的不同维度:文化生产的精神生产维度更依赖创造性人才;技术、资本要素则主要影响物质维度的文化生产。文化生产通过舆论生产与身份定位实现社会生产。“善”的社会生产是文化生产最终的价值诉求,也是调和文化生产中的精神与物质维度价值的校准器。
Cultural production is the process of spiritual production relying on material production to realize social production. Spirit, material and social construction of understanding the three dimensions of cultural production, of which spiritual production is the essence of cultural production, material production is the realization of cultural production, social production is the purpose and result of cultural production. Mental production and material production constitute different value chain links in cultural production, and different production factors affect different dimensions of cultural production: the spiritual production dimension of cultural production is more dependent on creative talents; and the technical and capital elements mainly affect the cultural production in the material dimension . Cultural production through social media production and identity positioning to achieve social production. The social production of “goodness” is the ultimate value demand of cultural production and also the calibrator of reconciling the values of the spiritual and material dimensions in cultural production.